Every holiday season, the Galleria Dallas Ice Rink becomes a highlight of the shopping center, drawing families and visitors to enjoy the festive atmosphere and iconic towering Christmas tree. One of the most charming parts of the experience is the fully wrapped Snowday + Santaland Zamboni, gliding across the rink with bright seasonal graphics.
For the third consecutive year, Positive Marketing partnered with Galleria Dallas to print and install a brand-new holiday vinyl wrap for the Zamboni. This project has quickly become one of our favorite annual traditions—and this year’s update brings a fresh, exciting look to the ice.
A Look Back: The 2024 Pink Santaland & Snowday Wrap
Last year’s vinyl vehicle wrap embraced a bold pink holiday theme, blending the playful aesthetic of Santaland with the immersive winter charm of Snowday. The bright colors and whimsical graphics created an instant crowd-pleaser, adding standout personality to the rink and elevating the holiday experience for skaters.
A New Holiday Refresh for 2025: White with Colorful Décor
This year, Galleria Dallas introduced a completely refreshed vinyl vehicle wrap featuring a clean white base accented with colorful, cheerful holiday décor. The new design continues to highlight both Snowday and Santaland, tying together Galleria Dallas’ signature holiday attractions in one cohesive look.
The white backdrop creates a crisp, wintery feel that reflects beautifully on the ice, while the colorful elements make the Zamboni pop from every angle. It’s festive, modern, and full of personality—a refreshing update that brings something new for returning guests to enjoy.
How Positive Marketing Brings It All Together
Our team manages the entire wrap process to ensure a flawless finish every year. Because a Zamboni has such unique contours, the production and installation require attention to detail from start to finish.
Our process includes:
- High-resolution printing on premium vehicle wrap vinyl
- Lamination to protect color vibrancy throughout the season
- Precision cutting for clean, accurate panel alignment
- Expert installation tailored to the Zamboni’s shape
The result is a seamless, eye-catching wrap that performs beautifully across weeks of daily use.
Why Seasonal Wraps Make a Difference
Holiday vinyl wraps like the Snowday + Santaland Zamboni do more than decorate the rink—they help tell a story. Each season brings a new visual identity that enhances the overall experience for visitors.
A fresh wrap each year allows Galleria Dallas to:
- Reimagine the holiday environment with a new look
- Highlight their seasonal attractions, Snowday and Santaland
- Keep the rink’s atmosphere exciting for returning guests
- Add an extra touch of magic to every photo and memory
It’s a small detail that brings big seasonal impact.
Proud to Be Part of the Holiday Magic
We’re honored to continue our partnership with Galleria Dallas on their annual Zamboni vinyl wrap. From last year’s pink Snowday/Santaland theme to this year’s crisp white design with colorful décor, each version gives the rink a fresh personality for the holiday season.
Whether you’re looking for a vehicle wrap, seasonal signage, or a full holiday branding refresh, Positive Marketing is here to help bring your ideas to life.
