From retail stores and trade shows to events and promotional campaigns, cutout displays offer versatility in their application, effectively conveying messages and creating memorable brand experiences. Their ability to command attention in various settings makes them an invaluable asset for marketers looking to leave a lasting impression on their target audience. In this blog, we’ll take you through the fascinating process of producing a 6-foot life-size cutout starting from the computer screen to the final creation.
The first step into bringing the digital creation into the physical world was to have our graphics team scale the artwork to meet life-size measurements. The 6-foot height posed a logistical challenge as it was too large for the material, but with creativity and precision, the design was split in half to fit onto the coroplast material. This strategic decision allowed for an easier printing process without compromising the integrity of the original concept. The two pieces were carefully aligned and welded, creating a strong bond that ensured the final cutout would stand tall and proud.
To enhance the practicality of the life-size cutout, an easel was incorporated into the design. The easel, attached securely to the back of the cutout, provided the necessary support for the structure to stand upright. This additional feature not only contributed to the cutout’s stability but also made it easy to display in various settings.
Positive Marketing goes beyond traditional advertising – it’s about creating memorable experiences that resonate with audiences. The journey from a digital concept on a computer screen to a 6-foot life-size cutout is a testament to the power of creativity and positive messaging. So, the next time you encounter a life-size cutout, remember the positive journey that brought it to life!
