When it comes to creating unforgettable visuals on the ice, even the Zamboni deserves to shine. Positive Marketing was brought on to brand the Dallas Stars’ Zamboni with a bold, high-impact wrap featuring the team’s iconic logo. For this project, car wrap vinyl was the perfect choice—unlike traditional adhesive vinyl, car wrap material is engineered specifically for vehicle applications. It’s highly conformable, durable, and able to stretch around curves and contours without bubbling or peeling, making it ideal for transforming vehicles like the Zamboni into moving billboards.
The production process began with printing the Dallas Stars graphics directly onto premium car wrap vinyl. The graphics were printed in pieces to ensure perfect alignment and smooth application. Once the artwork was printed, each piece was precisely cut to match the shape of the Zamboni panels. From there, the vinyl was carefully installed by hand, with attention to detail around every curve and edge to ensure a seamless look. The end result is a fully branded Zamboni that commands attention every time it glides across the ice.
The final wrap looks incredible—clean, professional, and packed with team pride. The bold colors and crisp logos make the Zamboni a standout element of the arena. Whether it’s a car, trailer, or arena vehicle, Positive Marketing is the go-to source for custom vinyl solutions that turn everyday surfaces into powerful brand statements.
