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We help out on a lot of dasherboard installs throughout the city of DFW. We print on a removable vinyl, all sorts of sponsors, and then go and install on the dasherboards.

This is a great way for advertisers to promote their brand. At American Airlines center, it’s all about crunch time and how fast we can install within a specific time frame. These vinyl prints tend to last maybe a month. Some rinks leave them for 6 months before they go ahead and change them to fresh ones. We use latex technology eco friendly inks for color vibrancy.