↑ Flip the switch. That’s the difference LED backlighting makes.
Silicone edge graphics (SEG) are how modern brands turn a wall into an image. A dye-sublimated fabric print with a slim silicone strip sewn around its edge tucks into a grooved aluminum frame, stretching the graphic drum-tight — no visible frame, no glare, no wrinkles. Just a clean, edge-to-edge visual that looks printed directly on the wall.
Positive Marketing USA prints, sews, and finishes SEG graphics entirely in-house at our Dallas facility — the same production line behind our arena graphics for the Dallas Stars and Dallas Wings. Frames, lightboxes, and complete SEG walls are all available in our displays shop, with delivery and installation across DFW.
Trusted by Dallas StarsDallas WingsFoot LockerCharles Schwab
How SEG works
A Silicone Strip. A Groove. A Perfect Graphic.
Dye-sublimation printing
Your artwork is printed into polyester fabric — not on top of it — for rich, matte, glare-free color that won’t crack or peel.
Silicone edge sewing
Our finishing team sews a thin silicone gasket around the entire perimeter, cut to your frame’s exact dimensions.
Push-fit installation
The strip presses into the frame’s groove by hand — no tools, no laces, no velcro. Taut and wrinkle-free in minutes.
Swap anytime
Pull the graphic out, fold it into a bag, fit a new one. Your frame keeps working; only the message changes.
Every product above is available in our displays shop — or send us your dimensions for a custom quote.
Which one do you need?
Backlit vs. Non-Lit SEG
We build both in-house in Dallas, so you get honest advice — not whatever a shop happens to stock.
Backlit LED
Maximum impact
An LED array behind the fabric makes the entire graphic glow evenly — impossible to walk past.
Trade show booths & show floors
Retail windows & storefronts
Dark venues, arenas & lobbies
Edge-lit or direct-lit options
Non-Lit
Clean & budget-friendly
The same seamless, frameless fabric look — at a lower price point and with slimmer profiles.
Office & lobby branding
Well-lit retail interiors
Conference rooms & hallways
Wall-mount or freestanding
Recent work
SEG Displays We Have Printed in Dallas
Backlit SEG lightbox environment — automotive brand experiencePop-up fabric backwall — event activationStep & repeat SEG wall — brand launchDye-sublimated SEG fabric — Dallas StarsLarge-format SEG walls — Dallas Wings courtside club
Why SEG beats rigid signage
One Frame. Unlimited Campaigns.
Traditional rigid signage gets thrown away with every campaign. SEG flips that math: the aluminum frame is a one-time purchase, and each new fabric graphic costs a fraction of a full display. Fold it into a shipping bag, wash it on a gentle cold cycle, and swap seasonal messages in minutes — no tools, no install crew.
Fabric also photographs better. Dye-sublimated graphics stay matte and glare-free under show lighting and camera flashes — one reason SEG has replaced vinyl in high-end retail and on nearly every modern trade show floor.
16 ftSeamless print width — larger with invisible sewn panels
100%Printed, sewn & finished in-house in Dallas
MinutesTo swap a graphic — no tools required
DFW-wideDelivery & professional installation crews
Where we work
Serving Dallas, Fort Worth & All of Texas
We produce SEG graphics in Dallas and install across the DFW Metroplex — Plano, Frisco, Irving, Arlington, Richardson — plus Houston, Austin, and San Antonio. Our crews regularly install at the Kay Bailey Hutchison Convention Center, Market Hall, Irving Convention Center, and arenas across Texas, and replacement graphics ship nationwide.
Frequently Asked Questions
What are silicone edge graphics (SEG)?
SEG are dye-sublimated fabric prints finished with a thin silicone strip sewn around the perimeter. The strip tucks into a groove in an aluminum frame, pulling the fabric perfectly taut for a seamless, frameless, wrinkle-free display.
Can SEG displays be backlit?
Yes. We build edge-lit and direct-lit LED SEG lightboxes. Backlit fabric graphics glow evenly across the entire surface, making them one of the highest-impact display formats for trade shows, retail windows, and lobbies.
How much do silicone edge graphics cost in Dallas?
Pricing depends on size, frame type (non-lit vs. backlit LED), and quantity. Because we print, sew, and finish everything in-house in Dallas, our SEG pricing is highly competitive — browse our displays shop or send us your dimensions for a same-day quote.
Can I replace just the fabric graphic and keep my frame?
Yes — that is the biggest advantage of SEG. Your aluminum frame is a one-time investment; we print fresh replacement graphics whenever your campaign, season, or branding changes, for any brand of frame, at a fraction of the cost of a new display.
Do you install SEG frames in the Dallas–Fort Worth area?
Yes. Our crews install SEG frames, lightboxes, and full wall systems across DFW — convention centers, retail stores, offices, and arenas — and coordinate directly with venues and show contractors on your behalf.
Ready to light up your brand?
Browse SEG frames, lightboxes and fabric walls — or send us your dimensions for a same-day quote.
